Unify Sales & Service: Direct SAP Integration for Cloud CRM platforms

Your customer relationship management (CRM) platform, whether it's Salesforce, Microsoft Dynamics 365, HubSpot, or another cloud based solution, is the heartbeat of your sales, marketing, and customer service operations. However, critical customer-centric data, such as financial records, order history, inventory availability, and pricing often resides exclusively within your SAP ERP. Without a seamless connection, your CRM teams operate with incomplete information, leading to inefficiencies, missed opportunities, and a fragmented customer experience.

CGR SAP Connector provides a direct, robust, and middleware-free solution to integrate your SAP system with your cloud CRM tools, creating a unified 360-degree view of your customers.

Why Connect SAP to Cloud CRM with CGR SAP Connector?

CGR SAP Connector empowers your CRM teams by providing direct, real time access to essential SAP data, enhancing sales effectiveness, service quality, and overall customer satisfaction:

No Middleware Complexity

Eliminate the need for separate, expensive, and complex iPaaS middleware platforms. Our connector operates natively as an ABAP Add-On within SAP, simplifying your IT landscape and significantly reducing infrastructure and maintenance costs.

No Configuration, Low Code

Achieve seamless data exchange without the need for extensive configuration or writing custom code. This streamlines implementation and reduces reliance on specialized technical resources.

360-Degree Customer View

Enable your sales, marketing, and service teams to have a complete and accurate understanding of every customer interaction, transaction, and financial standing, leading to more personalized engagement.

Improved Customer Service

Equip your support teams with comprehensive customer and order history from SAP, allowing them to resolve issues faster and provide more informed assistance.

Secure & Compliant Data Exchange

All data communication occurs securely within your SAP landscape or corporate firewall. The connector adheres to SAP's security standards, ensuring data integrity and regulatory compliance.

Plug-and-Play Simplicity

Accelerate your CRM integration projects. CGR SAP Connector is designed for rapid deployment, enabling your sales and service teams to leverage integrated data quickly, without lengthy setup processes.

No Integration Consultants Needed

Empower your internal sales, service, and IT staff. The direct and user-friendly nature of CGR SAP Connector often removes the necessity for expensive external integration consultants.

Enhanced Sales Efficiency

Streamline sales processes by automating data entry, reducing manual lookups, and empowering sales reps with immediate access to critical back-end information directly in their CRM.

Cost-Effective CRM Integration

By eliminating middleware licenses and reducing implementation complexities, CGR SAP Connector offers a highly economical solution for robust CRM integration.

Bi-directional Data Synchronization in Real-Time

Ensure consistency and accuracy across both systems with real-time data flow for critical customer and sales processes:

Customer Master Data: Keep customer information, addresses, and contact details consistent between SAP and your CRM.
Sales Orders & Quotes: Allow sales reps to create quotes and orders in CRM that are automatically reflected in SAP for processing, and view SAP order statuses directly in CRM.
Product & Pricing Data: Provide sales teams with real-time access to accurate product availability, pricing, and master data from SAP directly within the CRM.
Invoice & Payment Status: Give service agents visibility into customer invoice history and payment statuses from SAP, enabling better support and collections.
Credit Information: Access customer credit limits and risk assessments from SAP in your CRM for informed sales decisions.
Service Notifications & Warranties: Synchronize service requests and warranty information to ensure a complete customer service history.

How the CGR SAP Connector Works

CGR SAP Connector is installed as a native ABAP Add-On in your SAP ECC or S/4HANA system. It exposes specific SAP tables, functions (BAPIs, RFCs), or reports as secure REST APIs (typically with JSON or OData format). Your cloud CRM tool then connects directly to these exposed APIs, facilitating a seamless and efficient exchange of information for all your sales and service processes, empowering your teams with the complete customer picture.

Transform your customer relationships with direct, middleware-free SAP integration. Contact us today for a demo of CGR SAP Connector and revolutionize your CRM strategy!